1 in 6 TV Viewers Said to Share Content About Shows Online
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from...
View ArticleAlmost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz
Some 31% of US and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according...
View ArticleOne-Fifth of TVE Authentications Occurring Via Streaming Media Players
Source: Adobe Digital Index [pdf] Notes: Authenticated video viewing increased by 63% year-over-year in Q2, says Adobe, a strong increase considering the lack of a major event to drive growth. Overall,...
View ArticleFriday Research Wrap, 9/25/2015
Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most...
View ArticleFriday Research Wrap, 11/20/15
More than 1 in 8 digital video ad views for premium content in Q3 came via OTT devices (e.g. Roku, Apple TV, Chromecast), with this representing the fastest increase of the various devices tracked per...
View ArticleTV Everywhere Consumption on the Rise
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere, according to the latest quarterly report [download page] from Digitalsmiths covering Q3. That represents...
View ArticleWhich Devices Are TVE Viewers Using to Access Content?
Source: Adobe Digital Index Notes: Connected TV devices are becoming more popular devices for TV Everywhere viewing, reports Adobe Digital Index, noting that almost one-quarter (23%) of authentications...
View ArticlePay TV Subscribers’ Use of TV Everywhere, by Offering
Source: GfK Notes: A slight majority – 53% – of consumers (aged 13-64) living in pay-TV households have used TV Everywhere (TVE) to watch programs on a computer, mobile device or TV set, reports GfK,...
View ArticleSuper Bowl 2016 Data [Updated]
With the Super Bowl well and truly in the rear view mirror, various analyses have emerged surrounding the performance of the ads aired. Most of these look at the digital reverberation or impact of the...
View ArticleTV Everywhere Penetration Jumps in Q4 2015
Source: Adobe Digital Index (ADI) Notes: After growing incrementally for 3 consecutive quarters, TV Everywhere penetration among active pay-TV viewers jumped in Q4 to 17.4%, per Adobe Digital Index,...
View ArticleHow Do “Overlooked” Gen Xers Feel About Advertising?
Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income...
View ArticleDesktops and Laptops Decline To A Minority of Premium Digital Video Ad Views
Source: FreeWheel [download page] Notes: Desktops and laptops accounted for just 40% share of premium video ad views in Q4 2015, down from 52% a quarter earlier and falling below a majority share for...
View ArticleTV Multitasking, Binge Viewing Increasingly Widespread
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy...
View Article4 in 10 US Households Own An OTT Streaming Device
The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households...
View Article13 Marketing Stats to End Your Week With
The top priority of customer success teams is churn reduction, with 76% of customer success professionals listing this as a high priority. That’s according to Totango’s 2016 Customer Success Salary...
View ArticleSocial Media Influences TV Viewing Decisions for 4 in 10 Adults
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on Facebook, Twitter or other social networks. That...
View ArticleVast Majority of Consumers Report Engaging in TV-Related Second Screening
TV multitasking has been on the rise in recent years, though it doesn’t always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a...
View ArticleSocial Media Represents One-Quarter of Adult Women’s Total Media Time
Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than...
View ArticleSuper Bowl 2017 Data [Updated]
It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers, mostly from...
View ArticleTV Everywhere Awareness, Adoption Rising
Pay-TV users’ adoption of TV Everywhere (TVE) services is reaching new heights, reports TiVo in its latest quarterly analysis [download page] of pay-TV and video trends. In its survey of almost 3,100...
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