Germany’s Online Audience Europe’s Largest; Turkey’s Most Engaged
Of the 17 European countries individually tracked in April 2009, Germany’s online audience was the continent’s largest, racking up 40 million unique visitors during the month, according to data from...
View ArticleLotto Spending Becomes Latest Recession Casualty
Despite dreams of “hitting the big one” and rising above the current economic crisis with a lucky Powerball payout, 46% of American lottery players report they are now cutting back on their personal...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Automotive Online Advertisers by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Site Genres by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleQ109 Newspaper Ad Revenues Plunge 28%
Combined print and online newspaper advertising revenues totaled $6.6 billion in the first quarter of 2009, a precipitous tumble of more than 28% over the same period in 2008 when total revenue was...
View ArticleTwitter Falls Flat for 78% of Gen Y
Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use...
View ArticleBehind the Curve: Week Ended June 5, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleMobile Marketing to Jump 26% in 2009
The Mobile Marketing Association claims that mobile marketing budgets will jump 26% this year, despite the fact that overall marketing spend will fall 7%, reports MediaBuyerPlanner. (more…)
View Article98% of ‘Green’ Product Labels Potentially Misleading
A whopping 98% of products that are advertised, labeled or packaged as “green,” are not telling the complete truth about their environmental friendliness and are potentially misleading consumers with...
View ArticleYouTube Surge Fuels 16% Rise in April Video Viewing
Propelled by a significant increase in video viewing on YouTube, US internet users watched 16.8 billion online videos during April 2009, a 16% increase vs. March, according to monthly data from the...
View ArticleReal-Life WOM Beats Online by Wide Margin
In spite of increased online activity and news coverage about the growing influence of blogs and social networks, new research from Mintel continues to show that real-life referrals are more...
View ArticleTop 10 Real Estate Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleEconomic Worries Down among Affluent
Affluent Americans remain concerned about the economy, health care, and unemployment and jobs – in that order, but the number of households reporting each of these issues as a concern has declined...
View ArticleHalf of US Latino Kids Have Immigrant Parents; 7% are Illegal
More than one-fifth (22%) of all children under age 18 in the US are of Hispanic descent and 7% are estimated to be in the country illegally, according to recent research from the Pew Hispanic Center....
View ArticleEmail, Website Navigation Merit Different Design Tactics
Though many online marketers send emails that are very similar to their websites in terms of navigation and linking, major differences in the way consumers view emails vs. websites indicate that...
View ArticleCollege Facebook Users Have Lower GPAs
College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study...
View ArticleTop 10 Marketing-Related Business Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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