One in Four Hospital, Urgent Care Patients Influenced by Social Media
Social media has some type of influence on nearly 40% of recent hospital or urgent-care center patients, with more than half of 25-to-34 year olds reporting they are influenced by it, according to the...
View ArticleMarch Web Stats Reveal Twitter Frenzy
Americans turned to the web in March 2009 to plan spring and summer travel and manage their personal finances, but also flocked online to feed their growing obsession with microblogging site Twitter,...
View ArticleSocNets, Web Video Radically Alter Online Behavior
The growing popularity of online social networking and video content is deepening web users’ engagement with the internet and is causing a dramatic shift in the global online landscape – both for...
View Article‘Global Multipliers’ Have Disproportionate Influence, Spending Power
A new study has identified a small segment of the global population that exerts a very significant influence on other consumers in such categories as travel, luxury, finance, electronics and “green”...
View ArticleBehind the Curve: Week Ended April 24, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleStingy Shoppers Spell Good News for Wal-Mart
US consumers are growing increasingly stingy with their money and are becoming more and more likely to base their retail purchase decisions on price, according to a study from The Gordman Group, which...
View ArticleEU Marketers Increase Online Ad Spend
More than two-thirds (70%) of European advertisers say their internet ad spending is increasing this year, while nearly half agree that the internet is “essential” to their marketing efforts, according...
View ArticleTweeters Motivated by Learning, Immediacy
Though recent media accounts suggest that some Twitter users have jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleImage-Based Online Ad Impressions by Industry – March 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOne-Third of UK SocNetters Peeved by Constant Invites
Nearly one-third (31%) of social networkers in the UK say they dislike constant requests to join groups and invitations to download applications, according to new research from the UK’s Internet...
View ArticleForrester: Interactive Ad Growth Still Healthy
Interactive advertising is heading for growth over the next seven years, according to a yet-to-be-released Forrester Research Interactive Advertising Forecast (via 1to1Media and MarketingVOX). (more…)
View Article80% of Recession Shoppers Want Companies with ‘Human Face’
Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy, according to (pdf) a multi-country survey of shoppers by Euro RSCG...
View ArticleOnline Search Share, March 2009 & April 2009
Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video...
View Article
